{"id":14744,"date":"2024-11-07T14:16:25","date_gmt":"2024-11-07T14:16:25","guid":{"rendered":"https:\/\/asialocalize.com\/?p=14744"},"modified":"2025-10-26T17:33:25","modified_gmt":"2025-10-26T14:33:25","slug":"chinas-singles-day","status":"publish","type":"post","link":"https:\/\/asialocalize.com\/ja\/blog\/chinas-singles-day\/","title":{"rendered":"China’s Singles’ Day: A Golden Opportunity for Global eCommerce"},"content":{"rendered":"\n

China’s Singles’ Day is approaching! It is an unofficial Chinese holiday<\/strong> dedicated to all singles to proudly embrace their status and treat themselves to some well-deserved gifts.<\/p>\n\n\n\n

It’s one of the largest online shopping<\/strong> days in the world, racking up more sales than Black Friday and Cyber Monday<\/strong> combined. <\/p>\n\n\n\n

Curious about this shopping event<\/strong> and its potential to boost your eCommerce business? <\/p>\n\n\n\n

We’ve gathered all the information you need to know about this day and how it can be a game-changer for your business. So, keep on reading!<\/p>\n\n\n\n

What is China\u2019s Singles’ day?<\/strong><\/h2>\n\n\n\n

China\u2019s Singles’ day (also known as Double 11 Shopping Festival) <\/strong>started as an anti-Valentine’s Day<\/strong> in 1993 at Nanjing University<\/strong>. Some students invented this event to give single people <\/strong>the attention they need, just like those in relationships. Why not pamper themselves with treats and new gifts?<\/p>\n\n\n\n

They marked November 11th<\/strong> as the day they celebrated their singlehood and named it as the Bachelors’ Day. They chose this date since the number 11 resembles sticks, which refers to the term “bare stick,” which means a single man in Chinese culture.<\/p>\n\n\n\n

Then, outside the university campus, the event went viral and evolved into Singles’ Day. <\/p>\n\n\n\n

So, how did China\u2019s Singles’ day evolve into such a big online shopping event?<\/strong><\/p>\n\n\n\n

It started in 2009, when China\u2019s eCommerce giant, Alibaba Group<\/strong>, began  offering substantial discounts on this day, transforming Singles’ Day into a shopping holiday<\/strong>. Alibaba\u2019s innovative approach, including live streaming with big names like Taylor Swift, has secured its lead in Singles’ Day sales<\/strong> and created an exciting opportunity for eCommerce businesses.<\/p>\n\n\n\n

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Now, Singles’ Day is not just about celebrating being single; it’s a shopping occasion for savvy shoppers everywhere!<\/p>\n\n\n\n

How China\u2019s Singles’ day Grew Into an International Shopping Event<\/strong><\/h3>\n\n\n\n

The efficiency and convenience of online shopping in Asia have only fueled Singles’ Day’s popularity and turned it into one of the biggest shopping <\/strong>events in the region. Traditional retail outlets couldn’t compete with the alluring deals found online, leading Chinese consumers<\/strong> to flock to eCommerce platforms<\/strong>.<\/p>\n\n\n\n

In 2023, Chinese consumers spent an average of 297 yuan<\/a> per order during Singles’ Day sales, leading to a total of $156.4 billion<\/a> in sales.<\/p>\n\n\n\n

As consumers continue to adapt to digital-first shopping experiences, the event is gaining momentum. Actually, 290,000 brands<\/a> from over 90 countries and regions participated in Tmall’s Singles’ Day sales in 2022.<\/p>\n\n\n\n

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The Appeal of Single\u2019s Day & Why Chinese Consumers Splurge<\/strong><\/h2>\n\n\n\n