What attracts Japanese consumers to buy from a foreign brand rather than local Japanese brands, such as Canon, Toyota, Nintendo, and Uniqlo? It’s a tricky equation to balance if you assume to compete and win against such big local players without playing it the right way. And the first move to make is to polish…
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The gaming industry managed to gain more recognition in these recent years, opening brand new opportunities for game developers worldwide. The following numbers solidify the fact that the global game industry is a growing, dynamic market with guaranteed results, in case you follow the best-proven approaches and adopt the best practices for game localization, which…
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Whether you’re in the initial stages of planning to break through the Japanese market or already have taken serious steps towards your business expansion plan, you, for sure, have wondered about the importance of Japanese technical translation services. “Are Japanese technical translation services worth the investment?” In this blog, we will take you on a…
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The rise of eLearning has transformed the way we approach education and training. However, despite it brought about ultimate convenience and accessibility, language barriers still stand between multilingual learners and their quest for knowledge. The story doesn’t stop there, though. If you are operating in the eLearning industry or using online courses to train your…
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With Asia’s large number of inhabitants, it’s considered as the first on the list of the most populated continents on Earth. As of 2021, it holds 59.76% of the world’s population, with a total of 4.69 billion people, according to Worldometer. Nearly 46.4% of the world’s population lives in both southern and Eastern Asia. Can…
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The translation technology has evolved to unprecedented levels that were once impossible to reach. Far from the rise of AI and machine translation, many tools, such as termbases, glossaries, and more, have become the right hand of today’s translators. One of these is translation memory, which has been around since the 70s and has since…
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Imagine what could happen if you decide to manage and accomplish your routine business tasks manually, taking twice as long to complete something that could be done in a second with the help of technology tools. It could be the ultimate horror! The translation and localization industry is no exception. Without localization tools, localization teams…
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For any client investing in professional translation, quality is understandably a core concern. You invest in translation, and the expected return on such an investment hinges on the quality of the document translated and how well it represents and conveys the original content. But when it comes to medical records translation services, looking for quality…
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From local innovation to global impact, the pursuit of groundbreaking ideas knows no borders. But this global breakthrough requires the crucial strategic protection of intellectual property (IP), especially in the dynamic market of Japan. The Japanese market holds tremendous promise for those seeking to introduce their products and innovations. But with such promise comes challenges.…
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Talking to 1.4 billion people is nothing like any other experience, especially business-wise. Imagine how much you can gain when entering such a big market as China, the first largest population globally, the second world’s most spoken language market, and the second-largest economy worldwide. So many possibilities, right? However, tapping into the widely spoken language…
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