As the number-one car manufacturer worldwide in the sixth biggest industry globally, the Chinese automotive market has become the mandatory next stop for many global manufacturers and dealers.
Giants like Volkswagen, Toyota, Honda, GM, Hyundai, Ford, Nissan, Kia, Buick, Daimler Benz, and more are now manufacturing or partially operating in China. If you are an automotive company considering the competitive Chinese market, you have too much to pull off in such a cutthroat industry and market. And without professional Chinese automotive translation services, your business might struggle.
In this post, we give you a better insight into how professional Chinese translation services can lead your automotive business to success.
Understanding the Scale of the Automotive Market in China
The Chinese automotive market is the largest in the world, with over 28 million units sold in 2020. It continues to grow as China’s middle class expands and more people can afford to buy cars.
The demand for electric vehicles (EV) is also increasing, with the Chinese government providing incentives to promote their adoption. According to The Manufacturer, the Chinese EVs make it through and to the top, contributing to 60% of the global EVs’ exports in 2021.
Now, there are 500 licensed electric vehicle companies in China, transforming and working toward a more solidified Chinese global presence.
And with 104.9 million vehicles on Chinese roads in 2011, increasing to 302 million in 2021, you get the idea of how big the Chinese automotive market is.
What is the Role of Chinese Automotive Translation Services?
In a globalized industry such as the automotive industry, multilingual needs exist and have to be met to survive, fulfill industry requirements, and meet customers’ expectations. Vehicles may be designed in one country and manufactured in another for various audiences.
As a result, to ensure safe and efficient communication, automotive translation and localization services have become a critical component of the industry. And as Chinese automakers continue to expand their presence in the global market, there is an increasing demand for accurate and effective translation of technical documents, marketing materials, and other communications.
The Advantages of Getting Chinese Automotive Translation Services
Let’s face up to the fact that 76% of the global consumer base won’t buy any product with information in a language other than their mother tongue. And that won’t be any way different in the automotive industry, where personalized, accurate translations in your target market’s language are necessary.
To gain a deeper understanding, let’s have a look at the benefits of getting Chinese automotive translation services:
1-Personalized User Experience
Engaging the Chinese audience is easier said than done. Today’s technological advancements and emerging developments have driven the global customer to seek the best and settle only for the highest standards. That’s not everything; understanding these cutting-edge technologies, such as self-driving cars and assistant drivers, is part of what your global or Chinese customer is looking for nowadays.
And this won’t happen unless you give your audience what they want and speak their native language, creating a more engaging and practical experience through personalization and a user-centric approach. Personalized user experiences through automotive translation services mean
- Customizing the translation to the user’s level of language proficiency.
- Providing context-specific translations that take into account the user’s cultural background and linguistic nuances.
- Adapting the translation to the user’s expectations and purchasing patterns.
And this can be achieved with the help of a reputable automotive translation company that understands your target audience’s specific needs and preferences. But first, they will need to study your brand and collect data through surveys and feedback forms to analyze user behavior.
2-Consistent, Clear Messaging
Consistency in automotive translation refers to maintaining the same terminology and language style consistently throughout all translations. This ensures that the translated content is accurate and easy to understand by the target audience.
In the automotive industry, consistency means safety. It reduces the risk of errors and confusion, which can’t only harm the brand’s reputation but also risk people’s lives.
Overall, consistency is a crucial aspect of automotive translation that should be carefully considered and implemented in order to provide your purchasers with the needed safety and quality. Here comes the sacred role of Chinese translation companies specializing in automotive that ensure consistency by maintaining a database of approved terminology and language style. And they may use glossaries, style guides, and more to ensure consistency further.
3-Safe Communications = Harmonized, Safe Operations and a Risk-Free Driving Experience
Safe and effective communications of your automotive brand with your target Chinese customers start with accurate and faithful Chinese automotive translation.
Tesla learned this the hard way.
Tesla briefly removed the term “Autopilot” from its Chinese-language website, shortly after facing criticisms regarding its marketing of semi-driverless technology to potential customers in China.
The brand, which operates various Asian-language websites in multiple regions and is striving to bolster sales in Asia, used “zidong jiashi”, which is a literal translation of autopilot but also means self-driving.
It was later replaced by a phrase that means “automatic assisted driving”, and attributed the change to an ongoing process of aligning translations across its Asian-language websites. In the Chinese market, understanding the nuances between “self-driving” and “autopilot” is crucial. And it requires expert translation efforts.
So, it’s not only about reaching your target audience; it’s about communicating clearly and building a safe experience for your customer. And here, we don’t only point to the legal consequences but also the disastrous effect on people’s lives.
And since auto companies work on a global scale and operate across many countries, they undoubtedly have multiple design teams, manufacturers, assemblers, and more who speak different languages and have various backgrounds.
So, this is the area where multilingual automotive translation services interfere to avoid the risk of miscommunication and misunderstanding internally between different team members and build a safe environment for your workers.
4-Solid Company Image and Trustworthy Reputation
Professional automotive translations play a critical role in shaping a company’s image and reputation.
By ensuring that all communication is accurate and culturally appropriate, companies can establish themselves as trustworthy and reliable partners in the global marketplace.
Whether it’s translating technical manuals, marketing materials, or legal documents, professional translation services ensure that every message is conveyed clearly and accurately without any misunderstandings or errors. And keep in mind that once your potential Chinese customer visits your website, in a span of seconds, they will be able to decide if your business is worth their time. So, make sure to provide them with information in their native language.
What to Look For in Your Chinese Automotive Translation Company?
There is no getting around the fact that it’s never easy to come back from a poor automotive translation attempt. So, when it comes to automotive translation services, partnering with a trusted translation and localization company is key to ensuring precision and accuracy.
Let’s have a look at some of the essential traits you should search for in your automotive translation company:
* ISO-Certified, Asian-Based Translation Company with a Solid Reputation
If China is your next business destination, then you need Asian-based automotive translation company equipped with an extensive network of competent Chinese technical translators. Not to mention if they work according to ISO quality standards. Expert native Chinese translators know the ins and outs of the Chinese language and its intricacies. They will be able to provide you with reliable, professional Chinese translation services. However, don’t miss checking the reputations and references of potential translation and localization companies. And go only for the one that has proven successful with various large-scale Chinese automotive projects.
*Years of Chinese Automotive Experience
Subject-matter expertise is imperative when mentioning a specialized industry such as automotive. Whether you want to get automotive document translation services or translate your website into Chinese, finding a reliable translation agency that understands automotive terminology and jargon is essential.
Also, any professional automotive will equip its experts with the most advanced translation tools to give you the highest levels of quality and accuracy with the fastest turnarounds. Because significant challenges are waiting for you on your way to the Chinese automotive market, it’s time to consider and invest in professional Chinese automotive translation services.
With AsiaLocalize, you will enjoy the whole package, from the perfect technical translators and cutting-edge translation tools and technologies to the best-in-class processes. We send your automotive message authentically and translate your content to engage and convince. And with our trained team of testers who have an extraordinary eye for detail, you don’t have to worry about the final result.
