A 2023 study found that 74% of consumers will stop using a brand if its local experience feels awkward or wrong. The truth is that localization is about making people feel seen. Too many companies build their global strategies with a map in hand—mapping markets, ticking off tasks, and translating terms—without ever stopping to ask:…
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Today, content is more than text on a screen; it’s video, audio, animation, and story. Multimedia has become the most powerful way to educate, inspire, and connect. But the challenge is how to make that content resonate with audiences around the world. Whether it’s an onboarding video, a product demo, or an eLearning course, the…
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Do you believe there is an 80% chance that any two random individuals from the Philippines will have grown up speaking different languages? With 183 living languages spoken across the archipelago, including major ones like Tagalog, Cebuano, and Ilocano, it’s not uncommon for individuals to communicate in distinct languages even within the same region. Given…
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72% of consumers go to localized products/services. If they can’t relate, they won’t purchase, as easy as it sounds. However, localization is much more than translation; it’s a comprehensive process that transforms a product/service to feel relevant and natural to a foreign audience. Your brand might work seamlessly with your local audience. But how will…
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Localization and globalization aren’t opposites—they work together. To grow globally, you need to think big and act local. Globalization helps you reach people around the world, while localization makes your message feel personal in every market. Yet, if you go all-in on globalization, your message might feel distant or generic. And if you only localize,…
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Did you know that 65% of consumers prefer content available in their native language, even if it’s less polished? Or that 64% of buyers prioritize localized content above all else? These striking stats reveal a universal truth: your global audience craves familiarity and values the effort behind localization. Today’s users seek more than a sleek…
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Dialects can hinder people from the same country from understanding each other. When traveling to the U.S., for example, you will encounter unique phrases, words, and speech patterns in each region that couldn’t only disturb understanding between two English-language speakers using different dialects but also might be offensive. Capturing a dialect’s influence on word meaning…
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Have you encountered the term “internationalization” but not quite sure what it means? You might think it’s the same as “localization.” However, internationalization and localization are distinct concepts. While internationalization is the preparation phase that sets the stage for localization, they’re totally different processes, but working together towards one aim: creating globally-ready software. To help…
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