Nourhan Khaled

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Chinese Legal Translation Services: An Overview

Just take a look around; what’s not linked to law and regulations one way or another? From visiting a regular website or downloading a new game online to buying a new product or service, you’ll have to accept legal-related forms (terms & conditions,) for instance. Globalization and internationalization have magnified the role of legal translation…

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Marketing Localization: Craft Compelling Campaigns

At its core, marketing is about more than just creating a buzz in the targeted market. It’s about crafting messages that can forge a deep connection with your audience, enticing them to take action without hesitation. While marketing for a local brand may seem effortless, the complexity multiplies when businesses set their sights on global…

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The Ultimate Guide to Software Localization

Do you know why giant companies now prioritize software localization over translation? Itโ€™s because they recognize that global users don’t only want a software product that speaks their language; they yearn for a product that is functional, effective, and provides a seamless user experience in their native languages. And this translation alone never grants. Imagine…

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10 Translation Techniques To Give You a Sense of the Scope

How does any text get translated? Is there an exact strategy that the translator follows in the translation process? Many questions could have crossed your mind and more about the translation techniques. Yes, there are several techniques that translators use to get a piece of text translated professionally. So, if you’re wondering about the translation…

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Common Languages Spoken in China

The Official Language of China & The Countryโ€™s Diverse Linguistic Landscape The official language of China is Mandarin Chinese, also known as Putonghua, which translates to “Common Speech.” Mandarin is the most widely spoken form of Chinese and serves as the lingua franca across the vast and culturally diverse nation. Itโ€™s also the second most…

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Life Science Translation: Types & Best Practicesย 

Life science examines the existence of living organisms including human beings, plants, animals, and microorganisms. On this account, the life science industry is all about improving the life of all living beings. It’s the umbrella term where biotechnology, pharmaceuticals, biomedical technologies, cosmeceuticals, nutraceuticals, biophysics, neuroscience, and more fall under. A core and central element of…

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Chinese Dialects: A Guide for Businesses Expanding into China

Think Mandarin is all you need to know about the Chinese language? Think again! While Mandarin reigns supreme with 900 million speakers, it’s just the tip of the iceberg. Linguists have divided the Chinese language into a complex web of 7 to 10 major dialects. Each has numerous subdialects, estimated to reach 302 dialects. For…

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Chinese SEO and Social Media Localization: The Why and How

If you’re an eCommerce business having an eye on international competition, you are probably considering China. And why not, China is one of the largest global consumer markets. However, penetrating the Chinese market is easier said than done, requiring a unique strategic approach that aligns with its demand and expectations. One thing to start planning…

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Your Guide to Understanding the Difference Between Translation and Interpretation

Businesses are losing a staggering $6.25 million per year due to a lack of effective communication, according to research conducted by Grammarly and Harris Poll. Language differences represent a major source of miscommunication that hinders productivity and performance. With globalization connecting the world, overcoming language barriers has become really important. Whether communicating across regions, dealing…

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