Even though the Japanese writing system incorporates Chinese characters known as kanji, and both languages share over 50% of their characters, they remain distinct in structure, pronunciation, and usage. For businesses planning to operate in Asia, knowing these distinctions between the Japanese and Chinese languages can significantly impact their upcoming negotiations, marketing strategies, customer relationships,…
Thailand is home to 73 languages, of which 51 are indigenous, including those from the Sino-Tibetan and Mon-Khmer language families. That could be because Thailand shares borders with many countries, like Cambodia, Malaysia, Myanmar, and Laos. The official language of Thailand is Thai, spoken by 53% of the population. And 27% of Thai people speak…
75% of shoppers are more likely to make a purchase if they find your product content localized into their own native language. While it’s a huge opportunity, many businesses fail to understand the differences between translation and localization, using both concepts interchangeably. Mixing up L10n (Localization) with translation could diminish the overall impact of your…
Hong Kong is a city full of life, and its diverse mix of cultures is beautifully reflected in the languages spoken by its people. While 96% of people in Hong Kong speak Cantonese, the city has also embraced many more languages from around the world, creating a unique space where different traditions and cultures come…
Expanding into international markets is a significant milestone for any business, and choosing the right language service provider (LSP) can make all the difference. Did you know that 88% of businesses planning to double their international market base rely on professional translation services? Reputable LSPs offer solutions tailored to your target audience. They leverage cutting-edge…
As it’s said, “Play it smart, not hard.” The same applies when your goal is to dominate the global eCommerce game! Your online store might operate flawlessly in your local markets but enormously suffer in the international market. So many eCommerce business players played it safe, operating globally with a local mindset. And that’s where…
Over 900 billion people speak Mandarin worldwide. The influence of the language extends far beyond China, making it an indispensable tool for engaging with Chinese-speaking communities across the globe. The growing influence of Chinese-speaking markets offers vast opportunities for businesses to grow and thrive. However, success in these regions requires more than ambition; it calls…
Even though the product or service your business offers might be one-of-its-kind, that won’t be enough in foreign markets. Personalized experiences are what any audience is seeking and valuing! And that’s localization at work. According to the Harvard Business Review, 56.2% of consumers prefer obtaining information about the product/service in their own language over the…
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