Nourhan Khaled

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Chinese Dialects: A Guide for Businesses Expanding into China

Think Mandarin is all you need to know about the Chinese language? Think again! While Mandarin reigns supreme with 900 million speakers, it’s just the tip of the iceberg. Linguists have divided the Chinese language into a complex web of 7 to 10 major dialects. Each has numerous subdialects, estimated to reach 302 dialects. For…

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Chinese SEO and Social Media Localization: The Why and How

If you’re an eCommerce business having an eye on international competition, you are probably considering China. And why not, China is one of the largest global consumer markets. However, penetrating the Chinese market is easier said than done, requiring a unique strategic approach that aligns with its demand and expectations. One thing to start planning…

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Your Guide to Understanding the Difference Between Translation and Interpretation

Businesses are losing a staggering $6.25 million per year due to a lack of effective communication, according to research conducted by Grammarly and Harris Poll. Language differences represent a major source of miscommunication that hinders productivity and performance. With globalization connecting the world, overcoming language barriers has become really important. Whether communicating across regions, dealing…

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All You Need to Know About Digital Translation Services

Here are two things to get you started: 76% of online shoppers buy products in their native language, and 40% don’t purchase any product from a foreign website that doesn’t provide information in their mother tongue (according to CSA Research). Covid-19 wasn’t all bad news, at least not for online businesses, namely eCommerce platforms. The…

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Market Research Translation: Importance & Process

According to startup talky, big global business players spend almost 5% to 10% of their annual revenue on market research and development. That’s a huge amount of money to be invested in one direction, isn’t it? In one way or another, it proves that market research comes with many advantages for businesses since big companies…

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Unlocking the Power of a Translation Management System: 7 Key Features You Need to Know!

Imagine a project manager juggling multiple parties across different countriesโ€”translators, reviewers, developers, and designers โ€” all working under tight deadlines to support their clients’ language needs. The urgency and workload can quickly become overwhelming. Managing and delivering such projects requires bringing the power of technology to the scene, especially translation management systems with their robust…

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