Marketing Translation Services

You are here:
  1. Home
  2. industries
  3. Marketing Translation Services

Marketing Translation Services

Marketing Translation and Localization That Sells in Every Market

AsiaLocalize provides marketing translation services that adapt your campaigns, websites, ads and brand content for new markets. Native in-country linguists with marketing expertise transcreate your message so it stays persuasive, on-brand and culturally relevant in 120+ languages, with deep expertise in Asian markets.

Trusted at scale: 10M+ words translated, 8,000+ projects delivered, 120+ languages and an ISO 17100 certified process.

Get A Free Quote
Discuss Your Marketing Translation Now
Woman at a laptop with a megaphone speech bubble, paper planes, envelopes, a target, and a globe

Quick definition

What Is Marketing Translation?

Marketing translation is the adaptation of promotional content, such as ads, websites, slogans, social posts and brochures, into another language so it keeps the same persuasive effect. Unlike literal translation, it adapts tone, idioms, cultural references, keywords and calls to action for the target audience, often through transcreation.

Marketing translation at a glance

See also: website localization, multimedia localization and AI content creation.

Published: · Last reviewed:

Marketer with a megaphone stepping out of a smartphone beside a colleague, representing professional marketing translation for digital campaigns

What we translate

What Marketing Content Do We Translate?

Every format your customers see, adapted for each market’s language, culture and buying habits.

Hand holding a megaphone broadcasting translated marketing content across channels

Digital and Web Content

  • Websites and landing pages
  • Blogs and SEO content
  • Social media content

Advertising and Campaigns

  • Advertisements and ad copy
  • Promotional materials
  • Newsletters and email campaigns

PR and Print

  • Press releases
  • Brochures and catalogs
  • Corporate and brand content

Market Research

  • Market research materials
  • Surveys and questionnaires
  • Research findings and reports

Our linguists

Who Translates Your Marketing Content?

In-country native linguists who are also creative marketers. They understand the cultural nuances and buying preferences of your target audience, so your message lands the way you intended.

How we select marketing linguists

  • Native speakers living in the target market
  • Proven marketing and copywriting skills
  • Extensive experience and relevant certifications
  • Subject-matter expertise in your industry
  • Rigorous testing and vetting before every assignment
Businessman with a megaphone surrounded by translation icons, representing native linguists and marketing specialists

What Is the Difference Between Marketing Translation and Transcreation?

Choose the right approach for each asset. Many campaigns combine all three.

Standard translation vs. marketing translation vs. transcreation
Standard translationMarketing translationTranscreation
Main goalAccurate meaningAccurate and persuasive messageSame emotional impact with new copy
Freedom from the sourceLowMediumHigh
Cultural adaptationMinimalTone, idioms and references adaptedMessage re-created for the market
SEO keywordsNot includedLocal keywords can be appliedLocalized keywords and messaging
Best forManuals, contracts, documentsWebsites, brochures, campaigns, PRSlogans, taglines, ads, brand names
Linguist profileProfessional translatorNative translator with marketing expertiseNative copywriter-translator

Our process

How Does Our Marketing Translation Process Work?

We turn your requirements into compelling selling points for each market, through a three-step TEP process built for consistent, high-impact campaigns.

Woman on a smartphone attracting customers with a magnet, representing marketing translation that wins Asian market audiences
01

Brief and Glossary

We confirm audience, market, tone, brand terms and SEO keywords before work begins.

02

Translation and Transcreation

A native marketing linguist adapts your copy so it reads as if written for the local market.

03

Editing

A second linguist edits for accuracy, brand voice, consistency and cultural fit.

04

Proofreading and Delivery

Final proofreading and layout checks, then delivery in your preferred format.

What clients say about our work

Illustrated avatar of a female client giving a testimonial
Legal Assistant
at Law Firm, USA
"AsiaLocalize came to my rescue when I needed translations from Afar and Somali, which are languages that were not easy to find translators for. When we needed a last-minute change in how the translations were certified to meet the court’s rules, the team at AsiaLocalize worked really hard to get us what we needed in a short time frame. I would definitely hire them again!"
Illustrated avatar of a male client giving a testimonial
Product Manager
at Software Development Co.
"AsiaLocalize was instrumental in helping us translate complex technical documents from English to Chinese. The accuracy and attention to detail they provided were exactly what we needed to ensure our product specifications were clearly communicated to our partners in China. Their team worked efficiently, even under tight deadlines, and delivered high-quality results. I would highly recommend AsiaLocalize for any translation needs!"
Illustrated avatar of a male client giving a testimonial
Senior Manager Practice
at Management Consulting Co.
We partnered with Asia Localize to translate a website into eight languages across ASEAN, and we’re thrilled with the results. Their team provided high-quality translations that maintained the intent of our work and resonated with local audiences. The process was smooth, and they delivered on time for every language. They were also flexible and accommodating to our requests for amendments and overall, a pleasure to work with
Handshake between two computer screens with translation icons, representing a long-term marketing translation partner

Ready to Take Your Campaigns Global?

Tell us about your markets, languages and content. Our marketing translation team will send a tailored quote, with native linguists in 120+ languages.

Frequently Asked Questions About Marketing Translation Services

Marketing translation services adapt promotional content, such as websites, ads, brochures, press releases and social posts, into other languages so the message stays persuasive and culturally relevant. At AsiaLocalize, native marketing linguists handle the work in 120+ languages.

Regular translation focuses on accurate meaning. Marketing translation also preserves tone, emotion and persuasion, adapting idioms, cultural references, keywords and calls to action so the copy works for local buyers.

Marketing translation stays close to the source while adapting tone and cultural details. Transcreation goes further and re-creates the message, which suits slogans, taglines, ads and brand names that rely on wordplay or emotion.

Literal translation can produce copy that sounds unnatural, misses cultural cues or even offends. That weakens trust and conversions. Marketing content needs native linguists who understand the local market and your brand voice.

In-country native linguists who are also experienced marketers and copywriters. Every linguist is tested and vetted, and has subject-matter expertise in your industry.

We support 120+ languages. Our expertise covers English and German into all Asian languages, as well as Middle Eastern languages.

We follow an ISO 17100 certified translate-edit-proofread (TEP) process, with a brief and glossary of your brand terms agreed before work begins, so every campaign stays consistent across markets.