Nourhan Khaled

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The Real History Behind Black Friday

Black Friday has become synonymous with massive sales, frenzied shopping, and the unofficial start of the holiday season. But have you ever stopped to wonder how this day transformed into one of the busiest shopping days of the year?  While many view it as just a day of chasing deals and discounts, the true story…

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Global eCommerce Solutions: Maximize Your Reach with Localization
Global eCommerce Solutions: Maximize Your Reach with Localization

Imagine growing your business and reaching your ideal audience without the need to physically move. That’s the power of global eCommerce—a revolutionary way to connect with local customers while expanding into international markets. The potential for international eCommerce is nothing short of extraordinary. By 2025, it’s expected to hit $7.4 trillion, and by 2026, this…

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A professional translator working at a desk with Japanese legal documents, symbolizing expert localization and translation services.
Why Japanese Legal Translation Is Key to Growing in Asia

Growing your business in an international market can be daunting, and the Japanese market is no exception. With a handful of things to consider, communicating with the people of the country/region and meeting its legal requirements should be on the top of your priorities. This is where Japanese legal translation plays a significant role. If…

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An infographic illustrating the software localization process, including steps like translation, testing, and cultural adaptation.
A Guide to Software Localization Process

Communications have become ever-present due to the mobile revolution, and now, in the digital era, everything has evolved and shifted to be a few clicks away. Whether to buy a product or service, search for a piece of information, or listen to music, we all depend on our devices to do almost everything and fulfill…

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Illustration showing a team collaborating on Japanese game localization, featuring game screens and translation notes on a table.
The Challenges of Japanese Game Localization

The video game market invests enormous sums of money yearly in the most advanced graphics technology and visionary scripts. And it’s for a good reason! With revenue reaching almost $197 billion in 2022 and is estimated to exceed $285 billion by 2027, no wonder money continues to pour into the game industry. And if you…

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