E-commerce Localization and Translation Services
E-commerce Localization
Localize Your Store for Every Market
Shoppers buy in their own language, with their own currency and payment methods. AsiaLocalize provides e-commerce localization services that adapt your whole store, from product pages to checkout, for new markets in Asia and worldwide.
Trusted at scale: native linguists, 120+ languages, ISO 17100-certified quality, and 8,000+ projects delivered.
Quick definition
What is e-commerce localization?
E-commerce localization adapts an online store to each market’s language, culture and buying habits. It covers product listings, checkout, currency, payment methods, imagery, SEO keywords and policies, not just the words. AsiaLocalize localizes stores on Shopify, Magento and WooCommerce and listings on marketplaces such as Tmall, Rakuten and Shopee.
E-commerce localization at a glance
- Scope: product pages, storefront, checkout, SEO, support and policies
- Platforms: Shopify, Magento / Adobe Commerce, WooCommerce, BigCommerce
- Marketplaces: Amazon, Tmall, JD.com, Rakuten, Coupang, Shopee, Lazada
- Languages: 120+, with depth in Asian e-commerce languages
- Quality: native linguists and ISO 17100-certified process
See also: retail translation, website localization and multilingual SEO.
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Why localize your store instead of just translating it?
A translated store and a localized store look similar until a shopper reaches checkout. If prices show in the wrong currency, the payment method they use is missing, or sizes follow another country’s chart, they leave. Translation changes the words. Localization removes the friction that stops a sale.
That is why our e-commerce translation services start with how people in each market actually shop. Our native-speaking linguists translate your product content and adapt tone, units, formats and imagery so the store feels local. We combine machine translation with human post-editing where it makes sense for large catalogs, and keep full human translation for the pages that sell: product heroes, category pages and campaigns.
The result is a store that earns trust in each market, with fewer abandoned carts and fewer support questions caused by unclear product details.
What do we localize in an online store?
Every part of the shopping journey, from the first product page to the returns policy.
Product descriptions and catalogs
Titles, bullets, specifications and variants, with consistent terminology across thousands of SKUs.
Storefront and UI
Navigation, filters, buttons, search and error messages.
Checkout, currency and payments
Prices, taxes, address formats and the payment methods each market expects.
Category pages and SEO
Localized keywords, page titles, meta descriptions and URLs.
Reviews and user content
Customer reviews and Q&A, so social proof works in every language.
Customer support
Help centers, FAQs, chat macros and transactional emails.
Marketing and campaigns
Ads, email, social posts and seasonal sale banners, adapted rather than translated word for word.
Legal, shipping and returns
Terms, privacy notices, shipping and returns policies in the local language.
Which platforms and marketplaces do we support?
We localize content for the platforms your store runs on and the marketplaces where your customers already shop.
| Platform / Marketplace | Type | What we localize |
|---|---|---|
| Shopify | Storefront | Product catalog, theme text, checkout and notifications for each market and language |
| Magento / Adobe Commerce | Storefront | Content for each store view and locale, including catalog and CMS pages |
| WooCommerce | Storefront | Products, pages and emails for multilingual WordPress stores |
| BigCommerce | Storefront | Catalog, storefront and checkout content |
| Amazon | Marketplace | Listings localized for each Amazon marketplace, with local keywords |
| Tmall / JD.com | China marketplaces | Simplified Chinese listings, store pages and campaign content |
| Rakuten Ichiba | Japan marketplace | Japanese listings written for Japanese shopping conventions |
| Coupang | South Korea marketplace | Korean product listings and detail pages |
| Shopee / Lazada | Southeast Asia marketplaces | Listings in Thai, Vietnamese, Bahasa Indonesia, Bahasa Melayu, Filipino and more |
How is localizing for Asian markets different?
Asia is not one market. Shoppers in China, Japan, Korea and Southeast Asia use different marketplaces, pay in different ways and shop around different sales calendars. Global agencies often treat the region as a translation task. We are based in Kuala Lumpur and localize for these markets every day.
| Market | Where shoppers buy | How they pay | Sales moments |
|---|---|---|---|
| China | Tmall, JD.com, Taobao | Alipay, WeChat Pay | 11.11 (Singles’ Day), 618 |
| Japan | Rakuten Ichiba, Amazon.co.jp | Credit card, convenience-store payment, PayPay | Seasonal and year-end sales |
| South Korea | Coupang, Naver, Gmarket | Naver Pay, Kakao Pay, Toss | Seasonal sales |
| Southeast Asia | Shopee, Lazada, TikTok Shop | E-wallets, cash on delivery; PayNow (SG), DuitNow (MY), PromptPay (TH) | 9.9, 11.11, 12.12 |
We also adapt the details that decide a sale: local sizing charts, measurement units, date and address formats, and product imagery that fits local expectations. For big sale events like 11.11, we localize campaign content early so it is ready when traffic peaks. Read more in our guide to China’s Singles’ Day.
How does multilingual SEO help e-commerce sales?
A localized product page only sells if shoppers can find it. Translating your English keywords word for word rarely matches what people search in another language. Our team researches the terms shoppers actually use in each market, then applies them to product titles, category pages and meta data.
We also make sure each language version is set up so search engines show the right page to the right market, using hreflang. Learn more about our multilingual SEO services.
Which languages do we cover?
We work in 120+ languages, with particular depth in the languages of Asian e-commerce: Simplified and Traditional Chinese, Japanese, Korean, Thai, Vietnamese, Bahasa Indonesia and Bahasa Melayu. Every project is handled by native speakers who live in or know the target market.
Who do we work with?
We support direct-to-consumer brands launching in new countries, online retailers expanding their catalogs, marketplace sellers entering Asian platforms, and enterprises running multi-country storefronts.
Whether you need one marketplace launch or a full multilingual store, we scope the work around your catalog size, markets and launch dates. For corporate, informational and lead-generation websites, see our website localization services.
What clients say about our work
Ready to sell in new markets?
Tell us your platform, target markets and catalog size, and we’ll return a scoped quote for localizing your store. Native linguists, 120+ languages, ISO 17100-certified quality.
Frequently Asked Questions About E-commerce Localization
What is e-commerce localization?
E-commerce localization adapts an online store to each market’s language, culture and buying habits. It covers product listings, checkout, currency, payment methods, imagery, SEO keywords and policies, so shoppers get a store that feels local rather than translated.
What is the difference between e-commerce translation and localization?
Translation converts the text into another language. Localization also adapts everything around the text that affects a purchase: currency, payment methods, sizing, date and address formats, imagery, search keywords and legal content.
Which platforms and marketplaces do you support?
We localize content for stores on Shopify, Magento / Adobe Commerce, WooCommerce and BigCommerce, and for marketplace listings on Amazon, Tmall, JD.com, Rakuten, Coupang, Shopee and Lazada.
Can you localize for Asian marketplaces?
Yes. We localize listings, store pages and campaign content for China (Tmall, JD.com), Japan (Rakuten), South Korea (Coupang) and Southeast Asia (Shopee, Lazada), including local payment, sizing and sales-calendar details.
What content can you localize for an online store?
Product descriptions and catalogs, storefront and UI text, checkout and payment content, category pages and SEO metadata, customer reviews, support content and emails, marketing campaigns, and legal, shipping and returns policies.
Do you use machine translation for large catalogs?
Where it makes sense. For large catalogs we combine machine translation with human post-editing, and keep full human translation for the pages that sell: product heroes, category pages and campaigns.
Which languages do you cover for e-commerce?
We work in 120+ languages, with particular depth in Simplified and Traditional Chinese, Japanese, Korean, Thai, Vietnamese, Bahasa Indonesia and Bahasa Melayu, all handled by native speakers.
