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Chinese Legal Translation Services: A Practical Guide for Businesses

Chinese legal translation is the translation of contracts, filings, evidence and compliance documents between Chinese and another language, carried out by linguists who understand both legal systems involved. It is a specialist discipline: a fluent general translator is not enough, because legal terms rarely have exact equivalents across systems. Why Chinese Legal Translation Carries More…

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Marketing Localization: How Localized Marketing Turns “Almost There” Campaigns into Market Winners

When Pepsi rolled into China expecting a splashy brand moment, they didn’t plan on greeting consumers with “Pepsi brings your ancestors back from the dead.” KFC’s iconic “Finger-Lickin’ Good” arrived as “Eat Your Fingers Off.” And HSBC? They spent a fortune undoing the damage after their global slogan morphed into “Do Nothing” across several Asian…

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