More than three-quarters of global shoppers prefer products that reach out to them in their mother tongue. In essence, if you want someone to pay attention, they need to understand, and if they understand, they will purchase! In other words, translation is key to making all that happen. Translating not only opens up new horizons…
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When Pepsi rolled into China expecting a splashy brand moment, they didn’t plan on greeting consumers with “Pepsi brings your ancestors back from the dead.” KFC’s iconic “Finger-Lickin’ Good” arrived as “Eat Your Fingers Off.” And HSBC? They spent a fortune undoing the damage after their global slogan morphed into “Do Nothing” across several Asian…
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While “Can’t Read, Won’t Buy” is a hard truth, it’s the reality every global business must face. Every word matters when you’re speaking to someone in another language and culture. According to a survey by CSA Research, 76% of online shoppers say they’re more likely to buy a product when information is in their native…
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While consistency can open more potential for your business overseas, inconsistency can just as quickly drag it down. Research shows that consistent brand presentation can increase revenue by up to 23%. However, companies that fail to maintain consistency spend fortunes on correcting translation errors and duplicated work. If a product manual refers to a feature…
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