Your online store is a global brand waiting to happen. But here’s the truth: if your site is English-only, most shoppers will simply scroll past you. Over 76% of global consumers prefer to buy products in their native language, and nearly 40% rarely or never purchase from English-only websites—even if they understand English. Meanwhile, global…
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Business leaders across APAC already recognize this shift: 88% are planning to enter new-language markets, and 87% say localization has directly fueled their growth. These numbers tell a clear story—brands that invest in adapting their voice for new audiences don’t just survive; they thrive. Done right, expanding internationally can unlock powerful opportunities: fresh markets, diversified…
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Do you believe there is an 80% chance that any two random individuals from the Philippines will have grown up speaking different languages? With 183 living languages spoken across the archipelago, including major ones like Tagalog, Cebuano, and Ilocano, it’s not uncommon for individuals to communicate in distinct languages even within the same region. Given…
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Dialects can hinder people from the same country from understanding each other. When traveling to the U.S., for example, you will encounter unique phrases, words, and speech patterns in each region that couldn’t only disturb understanding between two English-language speakers using different dialects but also might be offensive. Capturing a dialect’s influence on word meaning…
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Even though the Japanese writing system incorporates Chinese characters known as kanji, and both languages share over 50% of their characters, they remain distinct in structure, pronunciation, and usage. For businesses planning to operate in Asia, knowing these distinctions between the Japanese and Chinese languages can significantly impact their upcoming negotiations, marketing strategies, customer relationships,…
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Thailand is home to 73 languages, of which 51 are indigenous, including those from the Sino-Tibetan and Mon-Khmer language families. That could be because Thailand shares borders with many countries, like Cambodia, Malaysia, Myanmar, and Laos. The official language of Thailand is Thai, spoken by 53% of the population. And 27% of Thai people speak…
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Expanding into international markets is a significant milestone for any business, and choosing the right language service provider (LSP) can make all the difference. Did you know that 88% of businesses planning to double their international market base rely on professional translation services? Reputable LSPs offer solutions tailored to your target audience. They leverage cutting-edge…
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Even though the product or service your business offers might be one-of-its-kind, that won’t be enough in foreign markets. Personalized experiences are what any audience is seeking and valuing! And that’s localization at work. According to the Harvard Business Review, 56.2% of consumers prefer obtaining information about the product/service in their own language over the…
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