While “Can’t Read, Won’t Buy” is a hard truth, it’s the reality every global business must face. Every word matters when you’re speaking to someone in another language and culture. According to a 2020 survey by CSA Research, 76% of online shoppers prefer to buy products with information in their native language, and 40% will…
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While consistency can open more potential for your business overseas, inconsistency can just as quickly drag it down. Research shows that consistent brand presentation can increase revenue by up to 23%. However, companies that fail to maintain consistency spend fortunes on correcting translation errors and duplicated work. If a product manual refers to a feature…
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