Globalization & Internationalization

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Localization vs Globalization: Key Differences Every Business Needs to Know

Localization and globalization arenโ€™t oppositesโ€”they work together. To grow globally, you need to think big and act local. Globalization helps you reach people around the world, while localization makes your message feel personal in every market. Yet, if you go all-in on globalization, your message might feel distant or generic. And if you only localize,…

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Localization vs Internationalization: How They Work Together for Global Growth

Have you encountered the term “internationalization” but not quite sure what it means? You might think it’s the same as “localization.” However, internationalization and localization are distinct concepts. While internationalization is the preparation phase that sets the stage for localization, they’re totally different processes, but working together towards one aim: creating globally-ready software. To help…

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