When Pepsi rolled into China expecting a splashy brand moment, they didn’t plan on greeting consumers with “Pepsi brings your ancestors back from the dead.” KFC’s iconic “Finger-Lickin’ Good” arrived as “Eat Your Fingers Off.” And HSBC? They spent a fortune undoing the damage after their global slogan morphed into “Do Nothing” across several Asian…
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The Benefits of Translation go beyond access—they build trust, improve UX, and lift conversions. Over three-quarters of global consumers prefer to buy from brands that communicate in their native language. The takeaway is simple: when people feel understood, they engage—and when they engage, they buy. Translation sits at the heart of that connection. It helps…
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While “Can’t Read, Won’t Buy” is a hard truth, it’s the reality every global business must face. Every word matters when you’re speaking to someone in another language and culture. According to a survey by CSA Research, 76% of online shoppers say they’re more likely to buy a product when information is in their native…
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While consistency can open more potential for your business overseas, inconsistency can just as quickly drag it down. Research shows that consistent brand presentation can increase revenue by up to 23%. However, companies that fail to maintain consistency spend fortunes on correcting translation errors and duplicated work. If a product manual refers to a feature…
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