A 2023 study found that 74% of consumers will stop using a brand if its local experience feels awkward or wrong. The truth is that localization is about making people feel seen. Too many companies build their global strategies with a map in hand—mapping markets, ticking off tasks, and translating terms—without ever stopping to ask:…
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Today, content is more than text on a screen; it’s video, audio, animation, and story. Multimedia has become the most powerful way to educate, inspire, and connect. But the challenge is how to make that content resonate with audiences around the world. Whether it’s an onboarding video, a product demo, or an eLearning course, the…
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72% of consumers go to localized products/services. If they can’t relate, they won’t purchase, as easy as it sounds. However, localization is much more than translation; it’s a comprehensive process that transforms a product/service to feel relevant and natural to a foreign audience. Your brand might work seamlessly with your local audience. But how will…
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Localization and globalization aren’t opposites—they work together. To grow globally, you need to think big and act local. Globalization helps you reach people around the world, while localization makes your message feel personal in every market. Yet, if you go all-in on globalization, your message might feel distant or generic. And if you only localize,…
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Did you know that 65% of consumers prefer content available in their native language, even if it’s less polished? Or that 64% of buyers prioritize localized content above all else? These striking stats reveal a universal truth: your global audience craves familiarity and values the effort behind localization. Today’s users seek more than a sleek…
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Have you encountered the term “internationalization” but not quite sure what it means? You might think it’s the same as “localization.” However, internationalization and localization are distinct concepts. While internationalization is the preparation phase that sets the stage for localization, they’re totally different processes, but working together towards one aim: creating globally-ready software. To help…
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Localization quality assurance isn’t an additional step you can overlook on your way to the global market. The term “localization quality assurance” might sound a bit technical, but it’s the magic that can turn your localization project into an unforgettable success story. Just look at Netflix, which has seamlessly made its way into over 190…
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Translating your documents for official purposes differs significantly from regular translation. This is especially true for medical, legal, immigration, and academic texts, where ensuring the credibility and authenticity of your documents is not just important—it’s mandatory. A certificate of translation accuracy serves as your key to verifying the translation integrity and guaranteeing the translation accuracy…
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