Localization and globalization aren’t opposites—they work together. To grow globally, you need to think big and act local. Globalization helps you reach people around the world, while localization makes your message feel personal in every market. Yet, if you go all-in on globalization, your message might feel distant or generic. And if you only localize,…
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Did you know that 65% of consumers prefer content available in their native language, even if it’s less polished? Or that 64% of buyers prioritize localized content above all else? These striking stats reveal a universal truth: your global audience craves familiarity and values the effort behind localization. Today’s users seek more than a sleek…
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Localization quality assurance isn’t an additional step you can overlook on your way to the global market. The term “localization quality assurance” might sound a bit technical, but it’s the magic that can turn your localization project into an unforgettable success story. Just look at Netflix, which has seamlessly made its way into over 190…
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Did you know that 50% of the countries listed as the top 10 for downloads and revenue in the App Store are non-English ones? Actually, 41% of the total app revenue stream is from Asia. Product localization isn’t just a passing trend; it’s a necessity. Without it, businesses risk losing out on vast global opportunities,…
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75% of shoppers are more likely to make a purchase if they find your product content localized into their own native language. While it’s a huge opportunity, many businesses fail to understand the differences between translation and localization, using both concepts interchangeably. Mixing up L10n (Localization) with translation could diminish the overall impact of your…
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Hong Kong is a city full of life, and its diverse mix of cultures is beautifully reflected in the languages spoken by its people. While 96% of people in Hong Kong speak Cantonese, the city has also embraced many more languages from around the world, creating a unique space where different traditions and cultures come…
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As it’s said, “Play it smart, not hard.” The same applies when your goal is to dominate the global eCommerce game! Your online store might operate flawlessly in your local markets but enormously suffer in the international market. So many eCommerce business players played it safe, operating globally with a local mindset. And that’s where…
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Over 900 billion people speak Mandarin worldwide. The influence of the language extends far beyond China, making it an indispensable tool for engaging with Chinese-speaking communities across the globe. The growing influence of Chinese-speaking markets offers vast opportunities for businesses to grow and thrive. However, success in these regions requires more than ambition; it calls…
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