Talking to 1.4 billion people is nothing like any other experience, especially business-wise. Imagine how much you can gain when entering such a big market as China, the first largest population globally, the second world’s most spoken language market, and the second-largest economy worldwide. So many possibilities, right? However, tapping into the widely spoken language…
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Neither the cheapest nor the most expensive option is guaranteed to be the best. This statement rings particularly true in the translation industry. All too often, the assumption is that cheaper equals lower quality, or expensive equates to better results. However, price alone rarely indicates translation quality. This guide provides transparency into typical translation rates…
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You are reading this because you probably know that an online presence isn’t enough for your business to engage and convert customers in foreign markets. You must have also heard about website localization as a crucial element in your global business strategy. And chances are that you believe that website localization is daunting. But here’s…
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Asia, with its rich cultural heritage, is a testament to the diversity of our world. This diversity is beautifully expressed in the 2,300 languages spoken across the continent. In this blog, we will explore how a simple word like “dad” can reveal Asia’s rich cultural and linguistic diversity. A word like ‘dad’ is a fascinating…
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At its core, marketing is about more than just creating a buzz in the targeted market. It’s about crafting messages that can forge a deep connection with your audience, enticing them to take action without hesitation. While marketing for a local brand may seem effortless, the complexity multiplies when businesses set their sights on global…
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How does any text get translated? Is there an exact strategy that the translator follows in the translation process? Many questions could have crossed your mind and more about the translation techniques. Yes, there are several techniques that translators use to get a piece of text translated professionally. So, if you’re wondering about the translation…
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The Official Language of China & The Country’s Diverse Linguistic Landscape The official language of China is Mandarin Chinese, also known as Putonghua, which translates to “Common Speech.” Mandarin is the most widely spoken form of Chinese and serves as the lingua franca across the vast and culturally diverse nation. It’s also the second most…
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Life science examines the existence of living organisms including human beings, plants, animals, and microorganisms. On this account, the life science industry is all about improving the life of all living beings. It’s the umbrella term where biotechnology, pharmaceuticals, biomedical technologies, cosmeceuticals, nutraceuticals, biophysics, neuroscience, and more fall under. A core and central element of…
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